When I first started working with Teguar, their branding existed on a couple of sheets of paper. The task then was to see what could be repurposed and how to build on it further. I looked at all the existing collateral, the official website, and asked questions from current employees about the company and its values.

From all the feedback, I began drafting a Corporate Identity manual along with a new business card, letterhead, and a PPT Template for the sales & marketing teams to start creating their presentations with.

Once the core identity was strengthened, I expanded those touches to Teguar’s upcoming collateral. These ranged from website imagery to informative flyers, posters, digital ad campaigns, emails, landing pages, and even wall vinyl decals.

Attached are some examples of said process, such as a Conference Booth & relevant material, social media carousel and re-usable holiday post templates.