Attached are the logo and branded collateral I created for Convey during their re-branding phase.

Since I wasn’t fully in tune with the culture yet during this project, for the creation of the logo I began by interviewing people to get a general feel for the company. Terms like ‘friendly’, ‘approachable’, ‘technology’, ‘health’, ‘forward-moving’, ‘strong but not bulky’, ‘steady’, and ‘modern but approachable’ were repeated. I then took that information and applied them to the initial drafts of the black logo.

Once the black variant had been approved, color application came next. The 2-tone colors were chosen from hues of blue & green to signify trustworthiness, dependability, approachability, security, integrity, calm, prestige and freshness.

The icon of the logo represents the modular approach of Convey’s software and never-ending movement.